AI Business Brand
6 lessons•24 videos•No coding•Free
Lesson 1 · Theory
AI Content and Brand
Lesson materials
Useful links
- NotebookLM: Google's AI research tool that works with sources (used to build the AI team of authorities)
- Arena.ai: a leaderboard of AI image generation models, plus free image generation with the best models
- Hugging Face: a platform for downloading open source AI image generation models (requires a powerful graphics card)
- Google AI Studio: Google's platform for using AI models, including image generation
- Ideogram: a diffusion AI model, best for readable text inside images, logos and posters
- Midjourney: a diffusion AI model, popular for an artistic, painterly style (about $10 per month)
- Higgsfield: a platform with several AI models for image and video generation in one place (paid subscription)
Resources from the lecture
- Authorities used for brand and business research in the course:
- Alex Hormozi: business education, marketing, scaling businesses
- Sena Reyes: branding and e-commerce
- Mark Builds Brands: ads and brands
- Dan Martell: SaaS (software as a service) and scaling businesses
- Chris Do (the channel The Futur): optimizing services and working with clients
- Jordan Platen: AI agencies for lead generation
- Google Trends: shown the rising search interest in "AI content creation"
- Research method: Gemini 3 Pro for summaries of the authorities' YouTube videos, then Claude to build the tutorial, then NotebookLM for the AI team
Formula for an image generation prompt
- Who or what is in the image
- What it is doing
- Where it is
- In what style
- With what lighting
The first three are mandatory, the last two separate a good result from a great one.
Rules:
- Write naturally, as if you were talking to a photographer: do not list keywords separated by commas
- Do not write "high quality", "masterpiece" or "8K": modern models ignore this
- Put the most important thing at the start of the description
- Start simple, then add details iteratively
- Put text in the image inside quotation marks and specify the font, size and position
- For autoregressive models (Google, OpenAI, XAI) you can write in Serbian; for Flux and Midjourney, English gives better results
Learn how AI generates images and lay the foundations of a brand identity with authorities from the industry.
About this course
The second part of the AI journey focuses on creating a brand identity and content that sells. You will learn to build a recognizable brand with AI, generate professional images, voice and music, and create video content for the most popular social networks. You will build a complete content machine that works for you. For free. Every project builds on the previous one, from brand foundations to content published across all platforms.
What you'll learn
You will build a recognizable brand identity using AI tools, applied to a business website
You will generate professional images, voice and music with AI
You will create video content for Instagram, TikTok, Facebook and YouTube
You will set up a content strategy and a weekly publishing plan
You will use analytics to track results and optimize